GLOBUS MARKETING AUDIT

Performing a comprehensive marketing audit at Globus:

• Cooperation of all departments of the marketing team + other key areas (approx. 15 members of the core team)
• Audit preparation – Kick-off workshop with heads of individual marketing teams, IT, communications
• Work one-on-one with individual members to identify in-depth opportunities and challenges for each department
• Joint workshop summarizing and prioritizing all opportunities and issues
• Final presentation of recommended next steps to CEO and owners