We approached Lucka at the beginning of the preparation of the marketing strategy for our SW division, we were looking for a perspective and new ideas from outside our company. Our collaboration covered the necessary general and theoretical topics, but we primarily focused on practical and concrete steps – what and how to do to achieve the desired results.
In our case, this is a long-term strategy, we are satisfied with the interim results, and we still keep Lucka alert and use her for ongoing consultations.