Kotíková Petra EN

Kotíková Petra EN

“At the beginning of my career, I struggled with how to approach a long-term development plan and how to set specific goals for myself. During the session with Lucka, I clarified everything so that I know which steps are meaningful for me in the future and what...
DEVELOPMENT OF MARKETING COMPETENCES OF THE MARKETING MANAGER OF IXPERTA COMPANY

HR STRATEGY OF THE COMPANY IXPERTA

HR STRATEGY OF THE COMPANY IXPERTA Preparation of HR strategy and specific plan for the new business year: Setting goals and defining key issues Analysis of the current state Searching for possible solutions: inspiration from the outside world A plan of concrete steps...
DEVELOPMENT OF MARKETING COMPETENCES OF THE MARKETING MANAGER OF IXPERTA COMPANY

GLOBUS MARKETING AUDIT

GLOBUS MARKETING AUDIT Performing a comprehensive marketing audit at Globus: Cooperation of all departments of the marketing team + other key areas (approx. 15 members of the core team) Audit preparation – Kick-off workshop with heads of individual marketing...
DEVELOPMENT OF MARKETING COMPETENCES OF THE MARKETING MANAGER OF IXPERTA COMPANY

MARKETING STRATEGY SW DIVISION OF THE COMPANY IXPERTA

MARKETING STRATEGY SW DIVISION OF THE COMPANY IXPERTA Preparation and development of strategy and long-term cooperation on its implementation: Analysis of the current state – through a marketing audit document Strategy creation: 3 joint workshops Preparation of...